Omili
A playful retail concept built around product discovery, collections and a clear mobile shopping path.
- Type
- Concept project
- Services
- E-commerce UX, Visual design, Front-end development
- Year
- 2026
Overview
Give a small fashion brand a distinct visual presence while keeping products, categories and shopping actions easy to understand.
Challenge
A strong brand personality can compete with product clarity. The experience needed to feel expressive without hiding the catalog or common shopping actions.
Goals
- Make collections and new products quick to discover
- Keep favorites and cart actions easy to recognize
- Preserve a bright brand voice on smaller screens
Approach
The storefront combines bold campaign moments with direct category links, product cards and familiar shopping controls.
Key decisions
- Move from brand story into products without a long preamble
- Use categories to shorten the path into the catalog
- Keep cart and favorites visible in the mobile experience
The solution
The final concept brings the main customer decisions into one responsive journey. Each section has a clear role, with visual character supporting the task instead of competing with it.
- Product catalog
- Category discovery
- Favorites
- Cart interface
Technical implementation
- Responsive storefront interface
- Reusable product presentation patterns
- Live front-end prototype
What this project demonstrates
This project demonstrates how an expressive retail identity can coexist with familiar, low-friction product discovery.
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